Upcycled. Unexpected.
Unapologetically
You.

The Rally Label by 10-year-old Penelope Jane — a brand that transforms vintage sports jerseys and rally rags into one-of-a-kind statement jackets. Each piece is handmade with love, spirit, and a nod to the teams and communities that inspire her.

“I wanted to make something that celebrated the teams I love — and proved that style can also have heart.”

— Penelope Jane, Founder, Age 10

How It's Made

Find the Jersey

Penelope sources vintage sports jerseys and rally rags — each chosen for its story, its team, and its potential to become something completely new.

Design the Piece

Each jacket is designed by Penelope herself. No two are ever alike — the patches, cuts, and details are unique to every single creation.

Handcraft with Love

Sewn by hand with care and spirit. Every stitch is intentional, every detail a nod to the teams and communities that inspire her.

Watch

See the Label in Action

Our Commitment

Every Purchase Gives Back

Penelope started The Rally Label to celebrate individuality, sustainability, and team pride — proving that style can also have heart. A portion of every sale is donated to Steph and Ayesha Curry's Eat. Learn. Play. Foundation.

Learn about ELP ↗

Ready to Wear Your Team?

Browse the current collection — each piece is one of a kind.

Shop the Collection

Upcycled. Unexpected.UnapologeticallyYou.