New Collection
All Heart,Always Game.
Statement jackets handcrafted from vintage sports jerseys and rally rags — by 10-year-old founder Penelope Jane. Every piece is one of a kind, and every sale gives back.
10
Year-old Founder
1/1
Every Piece
100%
Heart
Featured Drop
This Season's Piece
Golden State Valkyries Rally Rag Statement Jacket
MaterialUpcycled Denim
Inspired byGolden State Valkyries
Edition1 of 1 — Never repeated
Made byPenelope Jane, Age 10
Price$175
The Collection
The Founder
Meet Penelope Jane
At 10 years old, Penelope Jane is transforming vintage sports jerseys and rally rags into one-of-a-kind statement jackets. The Rally Label celebrates individuality, sustainability, and team pride. A portion of every sale supports Steph & Ayesha Curry's Eat. Learn. Play. Foundation.
Her Story →Our Commitment
Every Purchase Gives Back
A portion of every sale is donated to Steph and Ayesha Curry's Eat. Learn. Play. Foundation — because style can also have heart.
Follow the Journey
@the_rally_label →
