Available Now — Ready to Ship

All Heart,Always Game.

Hand-painted Rally Ties, tees, and cropped sweatshirts — in hand and ready to ship. Handcrafted by 11-year-old founder Penelope Jane. The Bay is hers.

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Year-old Founder

1/1

Every Piece

100%

Heart

The Rally Label — handcrafted statement jacket

Available Now

The Bay is Hers.

For the athletes changing the game. For the next generation of creators.

GSV Playoff Jacket

$211

The mix of denim, embroidery, fleece and athletic mesh gives each jacket that perfectly unexpected streetwear-meets-game-day feel. S/M — Relaxed Fit Chest: 21.5" flat (43" around) Body Length: 23" Sleeve Length: 21" M/L — Oversized Fit Chest: 23.5" flat (47" around) Body Length: 24" Sleeve Length: 22" Jackets are designed with a relaxed, slightly oversized fit. Measurements are taken with the garm

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Denim Varsity Jacket

$125

Acid-wash denim with maroon varsity trim.

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Paisley Sweatshirt

$90

Bandana paisley, cropped, with a hood.

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Rally Tie

$45

Hand-painted by PJ — no two are exactly alike.

Purple Sweatshirt

$90

Cropped and loose fit.

Sizes S

Only 1 left

Purple T-Shirt

$60

Soft, easy, everyday.

Sizes S

Only 1 left

Black T-Shirt

$60

Boxy fit, lavender wings on the back.

Sizes M

Only 1 left

GSV Black and white sweatshirt 1/1

$90

Black and white sweatshirt with embroidery. Light weight fleece.

Sizes S

Only 1 left

Black GSV Playoff Tee

$65

Heavy weight tee, boxy, oversized with "playoffs 2026" embroidered 1/1 piece

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Valkyries Tote Bag

$50

16x14v inches of GSV fun in one durable canvas bag.

Sizes m

Only 1 left

Satin Youth Bomber jacket

$70

Satin light weight puffer jacket with the 2025 rally rag. Special piece to root for your favorite team!

Sizes 8Y

Only 1 left

Quilted satin jacket

$150

Slightly over sized light weight women's puffer jacket with flair.

Sizes M

Only 1 left

2026 Rally Rag Playoff Jacket

$150

Distressed denim jacket with a 2026 Playoff rally rag. Embroidered GSV logo on front. A perfect 1/1 piece.

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The Bay is Hers gathered cropped light weight sweatshirt.

$85

Gathered sweatshirt perfect for the playoffs. It's copped in a unique way. 1/1 SWEATSHIRT.

Sizes S

Only 1 left

Valks Ballhalla Denim Jacket

$175

One-of-a-kind denim distressed jacket. Custom patches and a 2026 playoff rally rag make for some bold team spirit. It's the ultimate layer for all valks fans.

Sizes S

Only 1 left

Together we rally.

Golden State Valkyries Rally Rag Statement Jacket

Featured Drop

This Season’s Piece

Golden State Valkyries Rally Rag Statement Jacket

MaterialUpcycled Denim

Inspired byGolden State Valkyries

Edition1 of 1 — Never repeated

Made byPenelope Jane, Age 11

Price$175

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The Collection

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Custom Commissions

Custom commissions start at $150.

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Up for Grabs

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The Founder

Meet Penelope Jane

At 11 years old, Penelope Jane is transforming vintage sports jerseys and rally rags into one-of-a-kind statement jackets. The Rally Label celebrates individuality, sustainability, and team pride. A portion of every sale supports Steph & Ayesha Curry's Eat. Learn. Play. Foundation.

Her Story →

Our Commitment

Every Purchase Gives Back

A portion of every sale is donated to Steph and Ayesha Curry's Eat. Learn. Play. Foundation — because style can also have heart.

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